Well the title’s an oxymoron if ever I heard one but the book is really interesting. Dan Ariely, a professor of Behavioral Economics at MIT taught me some interesting lessons. Firstly, nothing is ever FREE. Too much freedom of choice is a bad thing. Procrastinators have to be given rigid deadlines to succeed especially if they’re MIT students and cold hard cash keeps us honest. The book is a study of the way our brains are wired up and how big business, especially advertising is taking advantage of that. Fans of Blink, Tipping Point, Freakonomics etc will lap this up. Up next after The Killer's Wife, the arc of Friend of the Devil by Peter Robinson (I hope!). Eat Pray Love and Labyrinth - Kate Mosse again. These last two I've been lent by friends (thanks Donna and Barbara)
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